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2020 Personal Brand Accelerator - group program
Getting Started
Welcome (4:12)
Preparing for the Journey
Sneak Preview (4:51)
Road Map (13:29)
Brand Self-Assessment
Alina's Story (9:27)
Authentic Messaging & Authentic Relating
Authenticity & Personal Branding
The Principles of Authentic Relating (26:13)
Authentic Marketing
Your Enneagram Type & Brand Archetypes
The Enneagram (10:11)
Interpreting Your Type (74:42)
Your Brand Personality
Your Brand Essence
Your Brand Essence & Zone of Genius (18:24)
Your Brand Values & Beliefs (10:22)
Your Humanizing Factors (16:08)
Your Brand Book
Your Tone Words & Brand Voice (5:23)
Storytelling
The Power of Storytelling (17:26)
Your Life = Your PhD Program (4:01)
Your Hero's Journey Story (11:35)
Your Brand Story (3:34)
Your Divine Right Client
Your Sweet Spot (9:07)
Your Brand Hero Avatar (22:01)
The Niche Itch (5:22)
Your Offers
Creating Your Value Ladder (24:59)
Creating a Top Notch Client Experience (40:39)
Marketing Your Offers (17:04)
Your Value Propositions
Your WDYD Statement
Your Positioning Statement
Your Bio
Your Mission & Vision Statements
Copywriting Basics
Copywriting Principles (35:43)
Website Copywriting (44:53)
The Anatomy of a Sales Page (45:54)
BONUS: Visual Branding
Full Branding Process at a Glance
Pinterest Inspiration Boards
Fonts & Color Palettes (21:18)
Mood Boards & Brand Boards (19:09)
Your Brand Photoshoot
Your Brand Book (10:47)
Your Website Mockup (16:37)
Tech, Design & Web Development Resources
Marketing Your Offers
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