Personal Brand Accelerator

A 3-month group program for multi-talented coaches, healers & educators who want to attract aligned clients by being more of themselves in their business.

 

Is your business a hodge podge of last year, today and a decade ago?

Are your offers and your income not reflecting the power of your work?

I've got good news and bad news.


The good news is that YOU'VE GOT ALL YOU NEED ALREADY!

The bad news is that it will take some work to organize it.

And if you don't bring all the pieces of you together first, your message will not be clear and the right people will not be able to find you.

Your message is the blood of your business!


You've heard it already:
Message clarity is so important.

Then why do so many soul-driven entrepreneurs have difficulty talking about what they do? 

Because it takes digging deep and bringing to the surface the truth of our story, our deepest WHY we started our business, and all the pieces of us we've left behind and disowned in the process.
And it takes being witnessed intimately by a group of supportive heart-centered humans who see your brilliance. 

That is why I created the Personal Brand Accelerator.

In this program you will get help with:


YOUR NICHE
PERSONALITY & POSITIONING
PACKAGING YOUR SERVICES
COPYWRITING
VISUAL BRANDING

You'll end up with:


CLARITY ON YOUR BUSINESS IDENTITY
NEW WEBSITE COPY
YOUR STAND-OUT STRATEGY
AN ALIGNED MARKETING PLAN
CONFIDENCE TO GO OUT AND TALK TO YOUR PEOPLE!
Discover your Essence

Your personality, values, beliefs, quirks, archetypes, mission and values make up the DNA of your business.

Clarify your Message

Your story, the metaphors, themes, phrases, names and graphics that represent your essence are the blood of your business.

Design Your Client Experience

Your website, social media posts, workshops, handouts - everything your people consume is the brand experience you provide.

Course Curriculum

  Getting Started
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  Authentic Messaging & Authentic Relating
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  Your Enneagram Type & Brand Archetypes
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  Your Brand Essence
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  Storytelling
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  Your Divine Right Client
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  Your Offers
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  Your Value Propositions
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  Copywriting Basics
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  BONUS: Visual Branding
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Your Brand Strategist


Hi, I'm Alina.

I help coaches, healers, educators & thought leaders stand out & build their tribe by being more of themselves in their business.

I love combining energy work with business strategy and design to help you create beautiful, authentic and aligned personal brands.

When I'm not obsessively creating or consuming something branding-related, you can find me practicing martial arts, dancing or engaging in an authentic relating practice called "circling".

My top brand archetypes are MAGICIAN, RULER & CREATOR.

I live in the San Francisco Bay Area, California with the most adorable cat, Kaipo. 

Let's face it, you need to position yourself BOTH as an expert and a relatable, imperfect human being to attract quality clients.

TRUTH #1: Experts make more money than generalists.

You DO need money to run a sustainable business. I know you want to create more impact and more transformation, but you have a body to take care of and supports to pay for if you are really following a vision worth building a business around.

TRUTH #2: Believe it or not, no one wants to hire someone who looks perfect.

What people crave most in the new world is AUTHENTICITY. 

That is why you need an authentic and memorable brand your people can resonate with.

Your clients can get the solution you offer somewhere else, why do they buy from you?


BECAUSE OF YOU!


Your unique transmission.
Your unique heart.
Your unique life experience.
The unique experience they get by working with you.

What our graduates have to say

A wonderful experience.

This program was a wonderful container to explore who I am, discover forgotten pieces of myself, learn how to pull them all together and decide what business I want to create. The process of going into the person behind the business to be real and genuine was very different from my experience of other business coaches. Everything was set up to not just contain, but also mirror who I am, and so I gained a lot more insight. All members of the group brought such richness and perspective, and Alina’s staff provided amazing support. My language has become more clear and fine-tuned, I have a really strong sense of where I’m going, and I know how to create a business that genuinely and authentically reflects who I am.


- Hilary Samuel


Brilliant and exactly what I was looking for.

I joined Alina’s program because I knew I needed someone who not only understood branding and marketing, but also had a really deep heart and soul. Alina understands the realms of transpersonal psychology and psychospirituality and can take all the intellectual information and bring it into grounded, applicable techniques. During the program I discovered that one of my top brand archetypes was the Lover, and that up-leveled everything for me. To have that aspect of myself seen, validated and included was worth the price of admission. I found Alina’s process brilliant, and exactly what I was looking for. Highly recommended.


- Megan Rose


I'm feel like I'm coming home to myself in my business.

Let me say this program just works - I felt nurtured and supported the entire time. This course helped me dig deep into myself and my stories to get clear on my brand vision. Realizing that I can't hide my road to being a healer has been a game-changer for me - I can now attract clients that relate to me and appreciate my personal journey. Alina has shown me how to be authentic and in my power - and my story is my power. I am now more comfortable than ever with my clients, I'm representing myself authentically, and I feel like I'm coming home to myself in my business.


- Kirsten Rose


THIS PROGRAM OFFERS 3 TRACKS

To meet you where you're at:

$1,997

SILVER TRACK

Create your Brand Identity

Includes:

  • Lifetime access to PBA Teachable course
  • 28 90-min weekly group calls
  • 5 90-min training calls with team members
  • Access to closed FB group for support from Alina and her team

This track requires 3-5 hrs/wk investment of your time.

$3,500

GOLD TRACK

Create Your Brand Book

Includes:

  • Lifetime access to PBA Teachable course
  • 28 90-min weekly group calls
  • 5 90-min training calls with team members
  • Access to closed FB group for support from Alina and her team
  • 6 60-min 1:1 strategy sessions with Vivien
  • A Brand Book crated with our Junior Designer


This track requires 5-7 hrs/wk investment of your time.

$5,500

PLATINUM TRACK

Wireframe Your Website

Includes:

  • Lifetime access to PBA Teachable course
  • 28 90-min weekly group calls
  • 5 90-min training calls with team members
  • Access to closed FB group for support from Alina and her team
  • 6 60-min 1:1 strategy sessions with Vivien
  • A Brand Book crated with our Junior Designer
  • 3 60-min 1:1 strategy sessions with 3 select team members
  • 6 60-min 1:1 strategy sessions with Alina
  • Review of your worksheets via Google docs by Alina w/ feedback
  • Google Site Wireframe of your website


This track requires 7-10 hrs/wk investment of your time.

Let me tell you how I know you've got a HOT BRAND inside of you.

I was in your place not long ago.


7 years ago I quit my coaching business because I thought I just didn't have what it took. 

After 3 years of scrambling to build my business, I was deeply in debt, with only a few clients to speak of, energetically spread out into a million pieces and wondering whether my talents were only a figure of my imagination.

I had lost my rent-controlled apartment and started avoiding my friends and family because I felt too much shame when asked how business was going and saw the disapproving look in their eyes.

I felt alone, depressed and convinced the world did not want what I had. And that took me down a spiral to serious illness and financial strain.

It wasn't until I worked with a branding coach who wanted to get to know ME, my story, my biggest WHY and my driving factors that my business finally became sustainable. I tripled my income in 8 months and worked with only a few select clients. 

I’ve been in many business programs that help practitioners find their niche, and saw that those who struggle the most to find their brand are also the most multi-talented.

I'm on a mission to change that!

I can barely contain myself with joy!

I am absolutely in love with my Brand Board and my Website Mockup. They are authentically me, in alignment with my values and passions, and my message is clear. I now have a clear vision and a level of joy and confidence that I definitely didn’t have before. I am amazed what can happen when we are able to have clarity around who we are and what we have to offer the world, and can create powerful copy to communicate that. Alina's branding process is Magic!


-Vivien Monroe


I translated my essence into words.

I joined Alina's group program because I wanted to create a clear and authentic online presence where I showed up in my vulnerability, but with professionalism behind it. This program gave me the opportunity to dig deep, discover my essence, and put into language that I can use anywhere online. I recommend Alina to anyone who is ready to translate who they are into a tangible form that truly represents who they are.


- Beth Seed


I am so ready to launch my brand!

Joining Alina’s branding program was definitely one of the best decisions I could have ever made both personally and professionally. I felt seen, received, and empowered as never before. I love how Alina combines the technical aspects of branding with supporting and encouraging us to dive deep into our own humanity. She has definitely a gift to see through people and offers high-quality content, material, and presence. She has helped me shape my brand from my soul, stories, skills, and values. For this, I will be eternally grateful.


- Nelly Caldeira