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2021 Personal Brand Accelerator - group program
Getting Started
Welcome (4:12)
The Community
Preparing for the Journey
Sneak Preview (6:39)
Road Map (11:57)
Brand Self-Assessment
Alina's Story (8:56)
Authentic Messaging & Authentic Relating
Authenticity & Personal Branding
The Principles of Authentic Relating (22:03)
Authentic Marketing
Your Enneagram Type & Brand Archetypes
The Enneagram (9:46)
Interpreting Your Type (66:32)
Your Brand Personality
Your Brand Essence
Your Brand Essence & Zone of Genius (18:29)
Your Brand Values & Beliefs (9:34)
Your Humanizing Factors (14:21)
Your Brand Book
Your Tone Words & Brand Voice (4:27)
Storytelling
The Power of Storytelling (17:26)
Your Life = Your PhD Program (4:01)
Your Hero's Journey Story (11:35)
Your Brand Story (3:34)
Your Divine Right Client
Your Sweet Spot (9:07)
Your Brand Hero Avatar (22:01)
The Niche Itch (5:22)
Your Offers
Creating Your Value Ladder (24:59)
Creating a Top Notch Client Experience (40:39)
Marketing Your Offers (17:04)
Your Value Propositions
Your WDYD Statement
Your Positioning Statement
Your Bio
Your Mission & Vision Statements
Copywriting Basics
Copywriting Principles (35:43)
Website Copywriting (44:53)
The Anatomy of a Sales Page (45:54)
BONUS: Visual Branding
Full Branding Process at a Glance
Pinterest Inspiration Boards
Fonts & Color Palettes (19:44)
Mood Boards & Brand Boards (19:09)
Your Brand Photoshoot
Your Brand Book (10:47)
Your Website Mockup (16:37)
Tech, Design & Web Development Resources
Teach online with
Your Brand Hero Avatar
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